How to outsmart your competitors and land more contracts
As business owners, we all want more customers, but it’s not always clear how to find them. If you’re an NEMT company who’s operating in a competitive area, you need a way to make your business stand out among the rest. There are a number of different ways to do this, so the best thing to do is test out different methods of reaching potential clients and see what works best for your individual business. Below is a list of ways to stand out from the crowd and impress potential clients.
Listen to what people in the area want
It’s true that word of mouth is the most effective way to learn about something. People love to talk, especially if they aren’t happy with a service. What are people in the area saying about other NEMT companies? What do they like and dislike? These are all things to take note of so you can adjust your business as needed.
Talk to local hospitals and nursing homes
When in doubt, go straight to the source. Hospitals are always looking for transportation, so a few in your area might be willing to partner up with your business. Nursing homes and retirement communities are both great places to go and talk about your business—chances are, there’s a lot of people already there that are in need of NEMT services. Customers, especially older ones, feel a deeper level of trust with people they talk to face to face. Taking the time to meet with potential clients gives you an upperhand.
Join local Facebook groups
These days, people go online for almost everything. And since there’s a Facebook group for nearly everything, there’s a good chance your town or region has some sort of NEMT Facebook group to join. While not everyone in your target demographic will be on there, you’ll find that there are both potential clients and healthcare facilities looking for transportation on behalf of their patients.
Find your niche and spread the word
Finding a niche is an invaluable way to find success with your NEMT business. If you’re just starting your business, or if you’re looking to evolve, look at the market and figure out what’s missing. It won’t always be obvious and will probably take a bit of time to figure out, but once you find that thing, you’ll be able to transform your business.
Run a better business with NEMT scheduling software
Scheduling, billing, and dispatching every NEMT trip by hand isn’t a sustainable way to run your business. If you’re ready to make the jump to reliable NEMT dispatch software, get in touch with the team at iSi Technology to find out what solution is right for you!